We are a housing finance company working to enable millions of Indians to fulfill their dreams of owning a bigger, better and a new home.
Our business is built on a strong foundation of people and technology who use data science and analytics to deliver world-class and affordable products and franchise for our customers. The core engine driving this balanced approach to our business is the risk management led framework at its heart.
As of march'23, we have financially included over 66000 customers having a monthly income of USD 600, most of whom who don’t have formal access to credit from financial institutions in India due to lack of documented income.
Our award-winning proprietary technology platform PULSE, has been the game changer in helping our customers to estimate and demonstrate their undocumented income to avail credit solutions from us. PULSE has enabled a completely paperless digital experience for our customers which has helped in faster turnarounds to service them better.
Build a large, respected institutional long-term mortgage-led retail lending company that caters to the unique requirements of self-employed Indians, who are typically credit underserved.
We will continue to expand our franchise by focusing on the large, underserved affordable housing finance opportunity and its adjacencies in India, thereby creating a lasting positive impact in the communities we serve.
As trusted partners on the path to homeownership, we offer unwavering support and guidance at every step, ensuring our customers’ success. Cutting-edge technology, automated processes, and predictive analytics drive our operational excellence, cost efficiency, and diligent risk management at scale.
We foster a culture of collaboration, inclusion, and empowerment, attracting and retaining top talent committed to our mission.
Financial sustainability is paramount in our pursuit of this vision. We prioritise maintaining a strong financial foundation and delivering consistent long-term returns to our capital providers.
We adhere to regulatory standards, promote fair lending practices, and champion transparency and accountability. By upholding the highest standards of integrity, we earn the trust and confidence of our customers, partners, and other stakeholders.
Building a large, respected, long-term institutional housing finance platform — driven by talent, technology, and governance — to create lasting impact in the communities we serve.
Tech-enabled and analytics-driven approach built on an award-winning robust proprietary core. Advanced technology platforms for sourcing, underwriting and risk management allowing us to lend to a greater base of customers securely and with ease.
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